Yorkshire Building Society
Email Marketing / Landing pages
We've been working with Yorkshire Building Society since January 2008 providing them with creative direction, design and technical build of its HTML email marketing campaigns and landing pages for online campaigns. The campaigns are driven by acquisition and retention email marketing and online advertising across the web.
Each HTML email we design and build for Yorkshire Building Society is for a specific campaign; there may be variations of each email, each targeting a different type of audience (new or existing customers). Every email we build is tested across all the major email clients (Outlook 2003/2007, Hotmail, Googlemail/Gmail, AOL, Yahoo, etc.). We also make sure that the online version is checked across browsers.
Landing pages/Microsites/Banner Advertising
Each email delivered and online banner advert clicked directs the target audience to a landing page or microsite that provides consistency of user journey, reinforcing relevance to site visitors and giving them further information and calls-to-action that can be tracked in and out of the landing site.
Brand refresh
Yorkshire Building Society has recently undergone a brand refresh. Digital Consortium was commissioned specifically to interpret the offline creative for online and digital use across suites of the main YBS website, advertising banners, HTML email marketing campaigns as well as landing pages and microsites.