YBS You Choose Home Insurance tool

March 12th 2010

Digital Consortium has created an interactive online application tool for Yorkshire Building Society’s groundbreaking new home insurance offering, ‘You Choose’.

YBS briefed us to create an application process that would explain to customers applying online how You Choose Home Insurance can be tailored to their individual needs. You Choose enables customers to decide on their own core cover, then build on this by choosing from a selection of optional extras – such as cover for technology and entertainment equipment, garden items and accidental damage.

As this is a new concept in the home insurance market YBS wanted the interactive tool to clearly explain how the process works whilst being user friendly.

Steve Brownett-Gale, Relationship Manager for YBS General Insurance said:

"As You Choose is a different concept in Home Insurance, we wanted something that would help online customers understand this and make buying the policy as simple as possible. Digital Consortium have created a Interactive Tool for us that does this fantastically well. Not only are our customers using, but are staff are also finding useful when explaining the product to customers in our branches."

http://www.ybs.co.uk/insurance/home/index.html