What a Result for Yorkshire Building Society

April 26th 2011

We knew it was good, but now we know consumers love it too.

We’re talking about our Mortgages Microsite for Yorkshire Building Society, which was launched earlier this year.

The site features four animations explaining Tracker, Fixed Rate, First Time Buyer and Offset mortgages, along with handy tools and calculators that help people work out, for example, what their monthly mortgage payments might be if they opted for a specific product.

• In the first two months after the launch the site received 15,029 unique visitors
• With 2,885 returning to the website at a later date
• The animations have been viewed 11,730 times
• The return on investment is currently 66.3%. 

The Mortgages Microsite exceeded all of Yorkshire Building Society’s expectations, so not surprisingly they’re pretty pleased too!

Visit the Find a Mortgage site