We're going 3D with the new YBS online brand

October 19th 2009

Yorkshire Building Society has given us the task of making its new offline brand look good online.

McCann Erikson has designed some new visuals for use in branches and we’ve been asked to work our creative magic and use all the extra exciting things that you can do online in order to make these images look even more impressive on landing pages, email and banners.

So we’ve decided to use 3D images and may even animate some of them in the future depending on their different requirements of online marketing.

This is what Liz (Client Services Director) had to say about it: "Interpreting an offline brief for the online environment can be a difficult task. The team at Yorkshire Building Society was not convinced that the creative they had could be taken online effectively, so the fact that they gave the brief to us demonstrates the level of respect they have for our work. They instantly bought into the concept we presented to them and are even considering other ways in which the 3D theme can be taken further."