The Brakes Are Off

January 21st 2011

Our Twitter competition for tyre giant Pirelli has got off to a flying start.

Based at www.twitter.com/PirelliUK, the concept encourages motorists to ‘Tweet for Tyres’ and will make the educational movie we created for Pirelli accessible to a much wider audience.

To enter followers need to re-tweet a tweet posted on the PirelliUK account containing the #tweetfortyres hashtag and the movie link.

A lucky winner will be chosen every day and as well as tyres, race days and Pirelli branded merchandise, they have the chance to win one of those exclusive, almost mythical Pirelli calendars.