Showers with praise
February 23rd 2010
Our longstanding client Ellbee Limited is so chuffed with its new brand for its range of shower enclosures - Profile Showers - they have commissioned us with the creation of a public facing website with a special trade ordering system.
The brand
Profile Showers has three distinct ranges within it: Profile Concept, Profile Plus and Profile Design. Each range has its own target audience from the DIY enthusiast to the top-end luxury bathroom showrooms. The resultant brand identities echo particular key messages that the specific markets will appreciate.
The website
In February 2010 we began planning and development of the Profile Showers website. The site will need to cater for the three distinct product ranges and audiences ranging from specifiers and architects through to plumbers’ merchants and bathroom showrooms.
Until the site launches in Spring 2010, there is a holding page on www.profileshowers.co.uk collecting email addresses from interested parties and allowing members of the public to locate their nearest Profile Showers showroom.
Supporting materials
Not only are we the brand guardians of Profile Showers, but we will also be responsible for the creative materials required for the ongoing marketing of the products in the range. By working extremely closely with Ellbee’s marketing department, we focus resource where it is most needed, allowing our client’s in-house team to generate its own materials when necessary, but using approved templates that meet brand guidelines.
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