Raising A Banner for YBS Mortgages

March 1st 2011

Following the launch of our mortgages microsite for Yorkshire Building society, we were asked to build on the activity with some online banner adverts directing people to the site.

We’re really rather pleased with the results if we do say so ourselves. The banners feature animation, so they reflect the look and feel of the main site and also stand out from the other dull, static banner ads around.

The banners have gone up on lots of different websites but if you’d like to see them you can find them on www.moneysupermarket.co.uk on the mortgage pages.

They’ve also proved incredibly successful with a four times higher clickthrough rate than normally expected from Flash banners!  Pretty impressive, don’t you think?