More Microsites for Yorkshire Building Society

November 24th 2011

We’ve been continuing our work with Yorkshire Building Society on its branch microsites, which it’s developing as part of its branch revitalisation programme.

There are three new microsites now live, for Nantwich, Chester and Haywards Heath. The sites feature information tailored towards each branch, including its address, contact numbers, news and staff.

YBS’s aim is to strengthen the relationship each branch has with its customer base. The initiative was piloted with a test landing page for YBS’s Whitby branch, and this proved to be so successful that it decided to roll the idea out to its other branches, so we’ll be designing many more microsites over the next few months.

Here’s the link for the Chester microsite if you’d like to see an example – www.ybs.co.uk/chester