Making Yorkshire Building Society Mortgages Mobile

July 18th 2012

As part of Yorkshire Building Society’s drive to promote its mortgage products we were asked to design and build a landing page signposting customers to the relevant mortgage products on its website.

The page needed to work equally well on smartphones, tablet devices and PCs, as traffic would be coming from a variety of sources, including mobile PPC advertising.

You can check out our completed design here. It has a clean look that enables visitors to quickly access the information relevant to them, whether they’re ready to apply for a mortgage or just doing a bit of research.

Calls to action are prominent and easy to follow up, regardless of what type of device the customer is using – the landing page is responsive so it automatically changes format depending on whether it is being viewed on a smartphone, PC or tablet.So all visitors to the site, whatever devise they’re using to view it, have the optimum experience.