It’s Nice To Be ‘Wanted’
June 29th 2011
We’ve created a series of ‘Wanted’ e-posters for Yorkshire, Barnsley and Chelsea Building Societies aimed at encouraging customers to let them know their renewal date for their home insurance and end date for their mortgage deal.
The posters each feature the respective brand and include a quick and easy form to fill in with all the relevant details, which is then submitted with the click of a mouse. The pages had to integrate with Yorkshire Building Society's chosen emarketing channel for the form processing/data capture element.
As with any integration with a third-party solution, the critical thing was to make the process as seamless for customers as possible. A key part of the design process was making sure a free prize draw mechanic was prominent enough to drive participation without detracting too much from the overall objective of the campaign.
You can take a look at these pretty cool e-posters by following these links:
Yorkshire Building Society Wanted e-Poster
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