Branding the Barnsley
December 9th 2009
As if the brand refresh for Yorkshire Building Society wasn't enough, we’ve also been commissioned to look at the Barnsley Building Society online brand as part of our ongoing relationship.
We worked with the team at YBS (which owns Barnsley Building Society now, hence the connection) to contribute to the development of the online creative for the main website - as well as re-designing all the campaign microsites and online Flash banner adverts. Some joint branding with Moneysupermarket was needed on specific ads that had "Best Buy" status and the messages were predominantly rate-led for their savings products.
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